Hi, I'm Julie.
I have been in the design industry for almost twenty years now and I can proudly say design is not just what I do, it is how I view the world. Even in my personal life – every interaction I have, every challenge I face – my mind instantly churns on how it can be made better. And the more I think about it, the more excited I get about the possibilities.
My design career started in print marketing and branding, then I rode the dot com wave, consulted across multiple industries, fell into product design in 2004 and never looked back.
Product design has a structure to it that is different from other kinds of design. It is building an eco-system that is functional, intuitive and beautiful, yet simple and scientific. And there is an art to creating a balance between business needs, user needs, performance, data and quality – in your product as well as amongst your product team. I collaborate. I communicate. I ask a lot of questions. I strive to improve processes, find efficiencies, teach others to look at problems differently...